This is a genuine war time pack of segs shoe studs, complete with original box and 26 studs, made by Blakey’s.

Shoe protectors known as ‘segs’ are still in use today, but during WW2 they were strongly encouraged, as leather was rationed from 1941 onwards. Fitting these small metal plates to the soles helped extend the life of shoes. They were hammered into place on the toe, heel, or heel corners, and were usually made from cast iron or steel.

Each one in this box, has three spikes and a small design on the face of the stud (see pictures). The box itself does indeed have a dent and someone has, for some reason, decided to write “war time pack” next to the printed text. However, the other side is in excellent condition indeed, with no wear or marks. It also has a little picture of one of the segs, “Made in England” and a size reference; No. 2.

A really interesting feature about this specific item is that the manufacturer (Blakey’s) chose to imprint “segs” as the main focus on the packaging, and not their own name. Why? Because throughout WW2 the term “segs” had entered everyday British vocabulary. Much like “Hoover” for vacuum cleaners. Blakey’s leaned into that recognition, using “Segs” as the headline and “Made by Blakey’s” as more of a mark of authenticity. Also, during WW2, companies were ordered to simplify packaging, forcing them to make things clearer instead of letting them focus on branding. This, dates this particular box to somewhere around 1942- mid 1944.

The lid closes and opens just fine, though one of the ears has a rip, all the text on the outside of the box is perfect, sharp and bright as well. It’s a great little trinket, great for Home Front collectors and an interesting piece as it’s made by Blakey’s.